From Handshakes to Hashtags: Business Etiquette for Today’s Professional (Part I)

The workplace looks very different today than it did before 2020. After years of adapting to video calls, flexible schedules and hybrid offices (triggered by the COVID-19 pandemic) many professionals are rediscovering the nuances of in-person business etiquette while also refining their virtual presence.

At KELLYDUGGAN Image Consulting, we know that etiquette is more than “good manners.” It’s a critical part of how you project credibility, confidence and professionalism. In today’s hybrid world, where impressions shift between a conference room and a computer screen, staying intentional about your professional presence and personal brand — both in person and virtually — is essential to your success. In this two-part series we’re exploring both in-person (Part I) and virtual (Part II, in November) etiquette.

Professional Presence in Person

Your presence isn’t defined only by what you wear. It’s how you carry yourself, interact with others and command a room.

• Appearance matters. Dress codes have relaxed, but don’t let that diminish your professional image. Align your wardrobe with your role, your industry/service and your aspirations. What you choose to wear should reflect the situation and the level of influence you want to project.
• Communication counts. Speak with purpose. Be concise, courteous and respectful in tone. Whether in a boardroom presentation or a hallway conversation, your choice of words and delivery will directly affect how others perceive your credibility.
• Confidence is seen. Confidence is magnetic, while arrogance is off-putting. Others will see and intuitively understand the difference. Strive for balance by listening as much as you speak. Respect diverse perspectives.

When you intentionally shape your professional presence, you project authority and reliability.

The New Old Face of Networking

Networking has always been about creating authentic relationships, and it’s time to review and recalibrate your skills for in-person settings.

• Impressions matter. Your handshake, eye contact and posture communicate more than words ever could. Practice an open stance, listen actively and use someone’s name during conversations to foster connection.
• Body language counts. From a confident smile to a well-timed nod, your nonverbal cues are critical in conveying approachability, trustworthiness and professionalism.
• Small touches go far. Arrive prepared with thoughtful questions or genuine compliments for others. This can help you stand out in a crowded room.

After years of reduced face-to-face interactions, these fundamentals may feel rusty. Re-engaging with them will ensure your presence leaves a positive memorable mark.

Business Etiquette in Everyday Situations

Everyday interactions provide countless opportunities to reinforce your personal brand. Polished etiquette shows up in the daily details.

• Punctuality. Arrive on time; it shows respect for others’ schedules and reflects reliability.
• Introductions. Stand, smile and extend your hand with confidence. Always introduce yourself clearly and offer context when connecting others.
• Meetings. Come prepared with materials, respect the agenda and engage attentively. Side conversations or distracted behavior signal disinterest.
• Meals and events. Business dining is a stage for your etiquette. Brush up on table manners, avoid overindulging, and remember that conversation should remain professional and inclusive.

Etiquette isn’t just for big events. Each moment is an opportunity to demonstrate polish and self-awareness.

Your Brand as the Unifying Thread

Your personal brand is the sum of every interaction: your handshake, your attire, your words and your follow-through. It’s not static; it evolves as you do.

• Consistency. Align your behavior, communication and appearance across all professional settings.
• Actions and aspirations. If you’re aiming for leadership roles, ensure your demeanor consistently reflects executive presence.
• Investing in yourself. Etiquette training, image consulting and continuous development are investments in your professional edge.

Your brand speaks before your résumé ever does, especially in person. Make sure you’re doing everything possible to communicate credibility and confidence.

Moving Forward with Confidence

Because we’ve all had to change, in-person etiquette has become even more of a defining competitive advantage. Professionals who refine these skills distinguish themselves as polished, trustworthy and adaptable.

We encourage you to see etiquette not as stuffy formality but as a strategy to safeguard your reputation, elevate your presence and advance your career. Now is the moment to brush up, recalibrate and step forward with confidence. Remember, your presence tells the story of your professionalism long before your words do.