• Visibility: Show Up to Stand Out

Influence begins with presence. Whether it’s mastering the room at an event or maintaining a strong online persona, visibility keeps you top of mind. As many of us have shifted to remote work, finding creative ways to connect — through networking, strategic social media posts or professional appearances — has been crucial.

• Value: Offer Something Meaningful

From sharing helpful resources to creating authentic conversations, giving value builds trust and influence. Programs like the Women’s Professional & Personal Style video series and the Men’s Trend show exemplify how consistent generosity in content fosters lasting relationships.

• Etiquette: Use Manners to Build Rapport

Good etiquette — like remembering names, listening attentively and delivering on promises — translates to respect and rapport. Polished behaviors serve as a bridge, fostering collaboration and positioning you as someone others want to follow.

• Behavior: Nurture Your Leadership

Daily interactions shape how others perceive you. By refining habits (e.g., effective body language and polite communication) you can move as a leader from good to great. Practice active listening and show appreciation; they’ll nurture your influence at work.

• Communication: Connect to Transform

Effective communication isn’t just about what you say, it’s about how well you connect. We’ve discussed this for years now, but it’s worth reinforcing: you can never go wrong by focusing on clarity, empathy and consistency across all channels, from face-to-face conversations to online posts.

• Appearance: Dress the Part

First impressions matter, as do all other impressions after that first one. Appearance is a silent, yet powerful, communicator. The strategic use of color, line and design not only sets the tone but also reinforces your confidence and credibility in both professional and social contexts.

• Conflict: Use Civility to Build Trust

Conflict, while challenging, can actually be an opportunity to build trust. By being patient, civil and using active listening, you can turn disagreements into collaborative solutions while increasing your influence in adversity.

• Collaboration: Develop Influence Through Teamwork

Collaboration is vital to influence. Working effectively with others amplifies individual strengths and collective success. When you encourage input, give credit for others’ contributions and foster a culture of mutual respect you inspire loyalty and drive innovation. True influence thrives in your ability to connect with, empower and elevate those around you.

• Online Presence: Utilize the Influence That Never Sleeps

Your digital footprint — websites, social media and even email signatures — operates around the clock. Messages tailored to your various audiences’ needs helps brands resonate authentically while reinforcing their value.

• Inner Influence: Master Self-Talk

Finally, the journey inward reveals that the way we influence ourselves shapes how we influence others. Positive self-talk, mindfulness, and aligning our inner and outer self create the foundation for sustainable growth and confidence.

As we prepare for 2025, let’s carry forward these lessons. By mastering the art of influence — through actions, words and appearance — we can create a ripple effect of positive change in our communities and beyond.

Best wishes for the holidays you celebrate. Cheers to your continued success!